Motion Graphic Promotional Video

August 2021

Scope
Kinetic Typography
Motion Graphics
Digital Marketing

Tools
Adobe Premiere Pro
Adobe After Effects

SKIP TO FINAL PRODUCT

Scratching the Itch - Targeting User's Pain Points

Deploifai is a SaaS company that provides an infrastructure to ship machine learning models faster and simpler. Once Deploifai has built the MVP (minimum viable product), the goal was to establish an online presence and raise awareness about the necessity of our product.

We had three objectives for producing a promotional video.

🎯 Goals

  1. Empathize with developers' pain points in deploying ML models
  2. Communicate the simplicity of using Deploifai as a solution
  3. Establish a brand presence as a SaaS company

Storyboarding

storyboard

After discussing with the developers on the team to choose our direction, I created a mockup storyboard on Adobe Illustrator. As this video was a mixture of kinetic typography and motion graphic design, I used this step to try out different colours, layouts, and typography.

The music was choosen from the free resource, Pixabay Music. I used the music as reference when creating the storyboard to ensure the timing will be appropriate.

Customizing Infographic Animations

The above animations were created using Adobe After Effects to be used SVG animation elements in the company landing page to describe how Deploifai works. Since the feedback for these animations were positive when embedded in the landing page, I considered them suitable to be used for the promotional video also.

Final Product

The final video was published on multiple platforms such as Product Hunt, Twitter, and YouTube to promote Deploifai and its solution for ML developers' pain points. It received more than 800 impressions on Twitter and nearly 50 impressions on Product Hunt. As the product launches more functions to improve MLops journey for developers and data scientists, we plan on producing more promotional videos in a similar style.